"Are we as a company always acting correctly in terms of ecological, social and economic sustainability? We deal with this question almost every day. For us, all three aspects are equally important because they are closely interlinked," explains Markus Geßner, Head of Marketing and Sales at Emil Otto GmbH. The fact that this is not simply a loose marketing formula is now documented by the company with a specially created website. Emil Otto uses this website to provide information on measures relating to the topic of sustainability, irrespective of products and sectors.
"Sustainability is more than just converting the company fleet to e-cars or declaring a paperless office. At Emil Otto, we see sustainability as part of our corporate culture, which is why we also take this aspect into account in our product development. Of course, we cannot always do justice to the concept of sustainability 100%. But we do our best to improve every day. We want to use the website to demonstrate this to other companies in a comprehensible way," continues Geßner. He also rejects the idea of using sustainability purely as a buzzword and reducing it to an exclusively ecological aspect. "Ecological, social and economic sustainability are closely linked. If I act in a way that is harmful to the environment, I bear the consequences first. However, the consequences are often even more serious for people in developing countries. They are then forced to come to us as refugees. It is therefore essential to act in a socially sustainable way," adds Geßner.
Emil Otto GmbH is using the specific website to highlight various aspects of sustainable action now and in the future. In addition, the online presence is intended to encourage reflection: "Often, even small things can contribute to a positive change without requiring enormous investments. It is very helpful to think outside the box. We also want to highlight this. This often results in new products that we can successfully place on the market," says Geßner.